INFOPOINT SHELF DIVIDER CONNECT
Create an in-store digital interaction with shoppers by adding an additional NFC and QR tag to your SHELF DIVIDER campaign. Reach them in a personal, creative and digital way throughout the entire shopping journey and let them discover a unique user and brand experience.
Near Field Communication (NFC) is a technology that makes devices and physical objects "smart". NFC makes it possible to have a smartphone and a physical object "talk" with each other. For example, a SHELF DIVIDER can be provided with an NFC sticker in POS, which makes it possible to lead the consumer directly to your online content, action, recipe, competition or game in just one tap. The focus is always on connecting the consumer with a brand in order to build a strong consumer-brand relationship.
A SHELF DIVIDER campaign equipped with an NFC tag can be used as an interaction and communication tool with consumers and can be integrated in more than 800 POS within Belgium. Campaign duration: 4 weeks
Market insights
- 77% Belgians own a smartphone compared to total Belgian population *
- >80% of smartphones in Belgium are equipped with NFC*
- >40% of mobile users use their smartphone in-store*
